Pricing
AEO tool pricing for DTC brands, compared (2026)
Entry plans run from free to $199 a month. The price that matters is how much of your catalog that covers.
The short answer
Entry plans ran from free to $199 a month on the pricing pages we checked on October 30, 2026, with enterprise tools priced on a demo. Compare what each plan counts before you compare prices.
01
Entry prices, side by side
The cheapest paid plan of each tool, from its own pricing page, checked October 30, 2026.
| Tool | Entry price | The plan counts |
|---|---|---|
| Sixthshop | Free (10 credits a month), then $29/mo | Page audit credits |
| Otterly.AI | $29/mo | Prompts |
| Peec AI | $95/mo | Prompts |
| Produkto (ours) | $99/mo | Buyer questions (25). Every product included. |
| Semrush | $99/mo add-on | Brands and prompts |
| Glara | $120/mo annual, $150 monthly | Products (20) |
| Ahrefs | $199/mo add-on | Brands and prompts |
| Profound, AndromedAI | On a demo | Set on a demo |
02
The price that matters is per product covered
Two plans at a similar price can cover very different parts of a catalog. Worked example: a store with 500 products.
per tracked product on a $120, 20-product plan.
480 of 500 products not tracked$120 ÷ 20per product on a $99 plan that includes every product.
On the questions you track$99 ÷ 500Prompt-based plans aren't counted per product. Ask how many of your products their prompts actually reach.
Depends on your promptsOtterly.AI, Peec AIRead it fairly
A product cap is fine if you only care about best sellers. A question cap matters if you compete on many different buyer questions. Pick the unit that matches how your catalog sells.
04
Frequently asked questions
About what AEO tools cost.
How much does an AEO tool cost?
On the pricing pages we checked on October 30, 2026, entry plans ran from free (Sixthshop's 10 monthly credits) to $199 a month (Ahrefs' add-on), with enterprise tools priced on a demo.
What is the cheapest AEO tool?
Sixthshop has a free tier for single page audits, and Otterly.AI starts at $29 a month for brand monitoring. A check by hand costs nothing.
Is a more expensive AEO tool better?
Not by itself. Compare what the plan counts and how much of your catalog that covers, then the price.
Sources (checked October 30, 2026)
- Produkto, Glara, Sixthshop, Otterly.AI, Peec AI pricing pages; Semrush AI Visibility Toolkit.
- Ahrefs Brand Radar, Profound and AndromedAI websites, checked October 20, 2026.
About this site
bestaeotoolfordtcbrands.com is made by Produkto, an AEO and GEO tool for ecommerce brands. Produkto measures which of a store's products ChatGPT, Google AI Overviews and Perplexity recommend on its buyer questions, and shows the products AI picks instead. Facts about other tools on this site come from each tool's own website. getprodukto.com
See which of your products AI recommends
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